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Vendor Ad Toolkit

Check your Foodpanda ad math and promotion margins before you spend a rupee. Built by people who manage these numbers daily.

Your ad inputs

What you plan to spend on Foodpanda ads per month.
Avg. CPC on sponsored listings.
What % of clicks become orders.
Revenue minus food cost, before commission & ads. Typical: 50–65%.

Projected results

Est. clicks / month—
Est. orders / month—
Cost per order—
Gross revenue—
Commission paid—
Food cost—
Net profit from ads—
Return on ad spend—
Enter your numbers →

Estimates only. Real CPC and conversion vary by city, cuisine and competition. Use your last month's actuals for the most accurate picture.

Your promotion inputs

e.g. 20 for 20% or Rs 200.
0 = no minimum.
Orders you'd get without any discount.

Promotion math

Discount per order—
Your discount cost / order—
Your profit / promo order—
Your profit / normal order—
Total promo profit / month—
vs. no-promo baseline—
Break-even promo orders—
Enter your numbers →

Assumes discount applies to the full order value and commission is charged on the discounted amount. Check your Foodpanda contract — terms vary.

Want us to run these numbers — and the campaigns — for you?

This toolkit is a taste of what we do daily for 120+ restaurants. Hand us your ads and promos; you focus on the food.

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